Innovation Demo Day: Early Supply Chain Food Waste Reduction Solutions | Co-hosted by The Spoon and ReFED

Julia DeGennaro is the Senior Sales and Marketing Manager at Store It Cold. Since 2017, she has led the sales and marketing efforts of the company, launched two new products, and grown both the domestic and international customer base. Inspired by the CoolBot’s capabilities, she continues to raise awareness to get this solution in front of the people who would befit most from it.

Trevor McKeeman is the CEO and Founder of HitchPin. He leads an exceptional team with deep technical and agricultural expertise. Trevor has 30 years of experience in the agriculture and technology industries. He created HitchPin after seeing the equipments, labor, and economic needs on his family’s farm and other farms around the country. HitchPin is the 3rd tech company that Trevor has founded. Prior to start-ups, Trevor’s work included commercialization of intellectual property. He has also led legislative strategy for then Congressman, now senator, Jerry Moran in the policy areas of technology, agriculture, banking, energy, etc. Before moving to Washington DC, he was a technology and strategy consultant at Andersen Consulting/Accenture. Trevor is a graduate of Kansas State University and the Massachusetts Institute of Technology where he was a MIT Sloan Fellow. His career has been at the intersection of developing new technologies and commercializing them. He is an active supporter of many entrepreneurial, tech, ag, and civic initiatives, and has served on a community bank board for over 24 years. Trevor was raised farming near Abilene Kansas. He and his wife returned to KS from DC to raise their four children and demonstrate the value of building a great tech company in the region. They also enjoy flying their bush plane and helping with the family farm.

Christine Moseley, CEO and founder of Full Harvest, is a seasoned entrepreneur on a mission to combat food waste. As the leading B2B produce marketplace, Full Harvest connects food and beverage companies directly with farmers to purchase surplus and imperfect produce.With over 15 years of experience in both Fortune 100 companies, such as Maersk and Procter & Gamble, as well as high-growth food startups, Christine brings a wealth of knowledge to the table. Prior to founding Full Harvest, as Head of Strategic Projects and Business Development at Organic Avenue, an NYC healthy food + juice start-up, she helped the company double in size.Christine holds an MBA from Wharton School of Business and a BA from the University of North Carolina at Chapel Hill. She has been recognized by Inc. as a Top 100 Female Founder, Fortune as the #2 Most Innovative Woman in Food & Drink, and was named a World Economic Forum SDG Champion. To learn more about Christine and her work, visit her website at christinemoseley.com (opens in a new tab) or fullharvest.com (opens in a new tab)

Katherine studied molecular biology at the University of Pennsylvania and started Strella when she read about food waste and perishable supply chains. She's passionate about using technology to solve real-world problems. 

Strella predicts the shelf life of produce using sensor technology and helps the supply chain make smarter decisions about perishable inventory. To date, they have monitored over 2B pieces of fruit and have helped apple, pear and banana suppliers and retailers reduce food waste through better decision making. 

Strella Biotechnologies is a Philadelphia biosensing hardware and software company that provides data to optimize the produce supply chain and decrease losses due to waste. Over 40% of fresh produce is wasted before it’s consumed in the US alone. Strella’s patended proprietary sensing technologies can help to predict the ripeness of fruits and vegetables and reduce these losses.

Full Harvest helps farms capture imperfect & surplus produce to sell on their marketplace.

HitchPin empowers farmers, ranchers, and others in the USA agricultural industry. How? By providing an easy-to-use online platform that lets you buy and sell your products, equipment, machinery, and services securely, quickly, and on your own terms.

Store It Cold, is the maker of the CoolBot. The CoolBot transforms any well-insulated room into a walk-in cooler by harnessing the cooling power of a standard air conditioner.