From Plate to Profit: How Portion Customization Elevates Dining and Reduces Waste

This study from ReFED and Datassential examines the evolving role of portion customization in restaurant experiences and expectations. We explore how well restaurant portions align with diners' actual wants in a single sitting, the strategies eaters use to manage oversized meals, potential interest in flexible and customizable options, and the complex relationship between portions and perceived value.